Earn a Master's Degree or Certificate in Digital Marketing Online

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Ranked and
Respected

Attend a university that’s been top-ranked for 25+ consecutive years, where you will get a high-quality education for an affordable tuition.

Digital Marketing Expertise

Master the latest tools and techniques you need to drive your career forward, faster. Learn from industry experts, accomplished faculty, and thought leaders in this dynamic, expanding field.

On-the-Go
Flexibility

Balance work, life, and school with 100% online courses. Earn a master’s degree or certificate that fits your career goals and needs. Classes start 3 times per year.

See Notes and Conditions section below for important information.

Graduate Digital Marketing Programs

Master of Digital Marketing
Build your digital marketing expertise across a wide range of topics that cover the latest technologies, strategies, leadership skills, and more.
- Master marketing analytics, data visualization, digital design, UX, SEO, SEM, branding, packaging, channel management, social media content management, storytelling, and more.
- Specialize your degree with an elective focused in consumer psychology, project management, the customer journey, or web and video development.
The robust curriculum combines courses with the hands-on experience you need to inspire transformative change and growth in the fast-paced world of digital marketing.
Graduate Certificate in Digital Marketing and Analytics
In this four-course graduate certificate program, you’ll learn the fundamental digital marketing principles, strategies, and tactics that help companies effectively reach their intended consumers.
- Develop research skills to get to know your customers and explore cross-cultural awareness to help you craft the right messages and use the most appropriate digital channels.
- Build your capabilities in marketing analytics using leading-edge digital marketing tools and software that will help you discover marketing insights and solutions.
- Create a robust digital marketing plan using SEO, pay-per-click advertising, social listening, influencer marketing, and more.

Explore the Wake Forest Online Master of Digital Marketing

Upcoming Start Dates

Application Deadline for Summer 2024: May 1

The field of digital marketing is growing rapidly, a trend that has only intensified through the pandemic, and is expected to continue. Now more than ever, organizations need leaders who can leverage technology, analytics, and marketing expertise to reach global audiences through new and emerging channels and technologies. However, the talent supply is not keeping up. Equip yourself to meet the demand and build a rewarding career.

Digital marketing specialist is now the #6 most in-demand job in the nation.
Digital marketing positions tend to command a higher salary than traditional marketing roles.
74% of marketing executives say their organization faces a critical digital marketing talent shortage.
The global digital marketing market reached a value of nearly $305B in 2020, and is expected to grow to $807B by 2026.

Charles Iacovou, PhD

Vice Provost of Wake Forest Charlotte programs and the Dean of the School of Professional Studies

Our research indicates that the future of professional education can benefit from a combination of traditional and novel, flexible offerings that advance relevant knowledge and prepare professionals to lead impactful change in their professions and industry.

Expand Your Professional Network

Make new connections and embrace new opportunities. Become part of Wake Forest’s esteemed student, faculty, and alumni community of more than 80K+ graduates in the U.S. alone.

Join Us at Our Charlotte Center

While your courses are 100% online, you can also take advantage of our state-of-the-art Charlotte, NC facility for networking and interactive learning experiences.